There is a clear cut between the concept development route and an actual NPD project. Once an idea has evolved into a concept, it is ready to become a NPD project.

At TOP, there is a clear procedure for a NPD project: we facilitate in the design, trial productions, pre-launch and scale-up of the novel product. In the trial productions and pre-launch phase, production plants in our network can be used to actually produce the product. We can work together with the marketing department of our partner, or with external companies like The Food Agency.

In order to avoid any suprises, we make a business offer (often with a fixed price) up-front and start after receiving permission from our client. Our clients receive an accurate prognosis of the project’s timeline and actual out-of-pocket costs.