Senseo Sarista

Eleven years ago the Dutch coffee brand Douwe Egberts introduced the Senseo coffee maker, which was developed by Philips. This innovation was a big succes. Almost every household had a Senseo coffeemaker, because it made it possible to brew a single cup of coffee, which was not possible with filter coffee untill then. Nowadays the Senseo is still used, especially by students, but is not that populair anymore. Nespresso is the premium brand these days, and has a ultrastrong marketing strategy.

But Douwe Egberts and Philips strike back after eleven  years with the Senseo Sarista. This coffeemaker makes coffee of fresh beans, and can be used for both single cups as a big coffee pot. By switching the bean funnel (a cannister with beans, you can install on the device) you can adjust the bean type. DE chose abstract names for these different coffee variants like Mellow Flow, Bright Zing, Rich Reveal, Free from Caffeine, Pure Explosion en Bold Burst.

This new coffee maker will be launched in October 2012. We are not sure if this innovation is spot on what Dutch coffee consumers demand. This consumer has a lot of choices in how to make his or her coffee, and the out-of-home coffee market in the Netherlands (which is relatively small in comparison with other countries) is steadily gaining ground.

After yet another consumer innovation in the coffee market we wish other food caterories where a little bit more innovative and bold in product introduction.

Senseo Sarista

Too Good To Waste

A lot of food is thrown away every year. 30-50% of the food we produce in the Netherlands ends up as waste. Everyone agrees this is not a ideal situation, but what to do about it?

“We love food… and hate waste” is what a group of young food professionals of the initiative Too Good To Waste tell us. This talented food lovers works on reducing food waste with concrete and creative solutions.

Earlier this year Too Good To Waste won the Battle of the Cheetas, a contest for teams of young professionals to tackle common problems like food waste. They show us now, that it’s not just talking, but they actually get things done!

This afternoon they are presenting their first Too Good To Waste product on the event ‘De Floriade’ in Venlo. It is a gazpacho (Spanish cold soup) made of tomato’s that would have been waste.

We are also a little proud because Top Food Lab created the recipe for this gazpacho, and helped the Too Good To Waste team with the professional production.

Coming weeks these food waste heroes give away gazpacho on different locations in the Netherlands. Check on their website to find out where.

Too Good To Waste

Labjam – Cold Brews

Last week we had a great LabJam about cold brews (infusions)

Together with Food Designer, Barista and flavor expert Luite Snijder we made infusions of tea, coffee, cascara, cocoanibs, flowers, herbs and fruits.

We found out that there are multiple chances for natural sugarfree soft drinks, alcohol free aperitifs, digestives and wine like drinks. We tasted suprisingly good flavor combinations!

We developed a smart proposition and branding for these products and we will be working on the flavor development and the brand visualisation later this year.

If you are interested in more information about this subject, contact us. We like to tell you more!

just like meat but better

Our friends at the company Ojah achieved the unachievable. These scientists created a product that has the same texture and appearance as meat products like chicken, pork or even fish, but is actually made of nothing else that soy and water! If you have never tried this product (called Beeter in the Netherlands, or Plenti behind the borders), you most definitely should.

This video is already a year old but still brilliant! (listen to that voiceover!)

As you can see in the video, Ojah was nominated for the Food Valley Awards. But even better: This year they are named as most innovative company of the Netherlands!

3D printing of Food

Our collegues of TOP b.v. are making great progression with 3D printing of food.

We are not telling you everything jet, but take a look at this sneak preview..

psst.. this is not chocolate 😉

Heineken Cube Concept

For as long as we know glass beerbottles are round and cylindrical.

Then how cool are these Heineken Cube botlles??

Easy to stack and store, less space in transport, thus good in ecological sense.

For now these bottles are only a concept, but if Heineken has the balls to introduce this, we would definitely buy it!