During a Lab Jam, an idea is challenged by four professionals: the food designer, the technologist, the graphical designer and the marketeer. Cross-contamination between the different backgrounds of these professionals will provide better results.
They lock themselves up in whatever facility is necessary for half a day to cook, design, manufacture and analyze. Lab Jams produce intitial recipes to taste, suggestions for packaging design, mood boards, competitor anyalyses, etc. The idea will end up enriched and results are documented. The reports of all Lab Jams together form our Concept Portfolio.
Our partners and clients are encouraged to evaluate this Concept Portfolio and are invited to start a full NPD project with there favorite concept.