Fresh Fruit Snack

To increase fruit consumption among kids, we decided to do a labjam about a fresh fruit snack, at which joy and convenience are central. There already are a lot of snacks and desserts which contain fruit, but in the most cases the fruit was heated and often only a flavoring is used. Our fruit snack has to offer a good and healthy alternative for cookies and candy.Technological, the product is feasible. However, points of attention are the appearance and structure of the product. The product should not be positioned as snack, but as a Red Bull like thing. Kids are not only buying it because of its taste, but being seen with it plays a way bigger role.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s