Cooking a fresh meal in the same time you heat up a pre-cooked meal with the microwave. Not an easy task, but the initiators of Scratch seemed to have suceeded. In 5 till 8 minutes you can cook a fresh meal with their meal kits. And tasty looking meals as well! Chef Michel Roux developed the recipes)
When we saw see the ready meal packagings we wondered why all other ready meals we find in supermarkets look so dull and so unappetizing. Only looking at these ready meals already makes us feel like Rock Stars! The very cool packaging design totally hits the spot.
How about the actual food inside? Well we haven’t tried them because they are only available in some parts of the UK, but if we take a look at the ingrediënts, the first thing we see is that is a short list.. that is a good thing, because it seems they left out the junk we don’t want!
Producers of ready meals, watch this. This is how you should make ready meals. Fresh, Fast and very Cool! We will help you develop them, just let us know, when you have seen the light.